Anastasiya Ryzhova
NOTCONCEPT – - it's not a concept, it's a freedom of any concepts and any borders, it's a freedom to demonstrate and to accept a quality of being unique.

We appreciate jewels with its imperfect shapes. When we make any textures or jewels we take inspiration from the nature.
One of our important part is jewels for body without any piercing. "Kaff Kaif" and septums are for people who want to beautify themselves without pain. It's our translation of self-love.

Notconcept is an unisex brand. When you choose NOTCONCEPT y ou choose your feelings and emotions without reference to gender. We wish for conscious consumption and this defines our development as a brand.